Once you’ve decided that you want to build a website for your business or professional brand, there are 7 critical questions you need to answer before you build your website.
Your answers will help you choose the right systems and tools so you can implement them while staying true to your purpose. And your purpose is to serve your clients and customers…right?
Take a moment and really dig deep to answer these questions before you jump in to build your website. Your online empire will thank you for it!
1-What exactly do I want to say on this website…what is my bottom line message?
2-Who is this message for and why do they need me?
3-Where do these wonderful people need to “see” me BEFORE they visit my website?
4-How will I get these people to my website?
5-What’s the first thing I want them to do?
6-How will I build a relationship with the people that visit my website? (Because I know they won’t “buy” on their first visit.)
7-What will I do to support them after they have invested with me? (After they’ve given you their email address or purchase a product or service from you)
Invest some time to really hash out some detailed answers to these questions. Do some research on other businesses like the one you want to build (I know everyone says this but its REALLY important to do it!) and when it comes time to build, your vision will be clear.
Then, when it’s time to make choices, you’ll have these answers at your fingertips to help you decide whether those choices will serve you, your mission and your customers.